How to Make Money Marketing Your Business on Facebook FT Press Delivers Marketing Shorts eBook Clara Shih
Download As PDF : How to Make Money Marketing Your Business on Facebook FT Press Delivers Marketing Shorts eBook Clara Shih 
The condensed guide summarizing everything you need to know to help your business win in the Facebook Era Learn tools from effective strategy to profitable execution, systems, and policies.
Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization?
Fifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don’t are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. 2011 is all about execution.
How to Make Money Marketing Your Business on Facebook FT Press Delivers Marketing Shorts eBook Clara Shih
The book is more of a guide on how to succeed using Facebook. The author provides strategies and ways to use effective tools on the social network to drive good business and business practices. The author of the book, Clara Shih, also wrote "The Facebook Era". She talks a lot about Salesforce.com which is the company she currently works for and the company manages Facebook Marketing so there is a lot of credibility to what she is saying in this guide. Its a start-up guide to get your company on Facebook and how to market on the social media site. It doesn't really go much further in-depth than that. It talks about keeping up with the changes that social media is constantly making and to always be ready for the next big thing. There are many different age groups who use Facebook to connect with friends and brands. It is imperative that your company keeps up with the trends, comments, pictures, and complaints that are put on its Facebook page. I thought the guide was informative but it didn't teach me much more than I have learned in my Digital Marketing class.Product details
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How to Make Money Marketing Your Business on Facebook FT Press Delivers Marketing Shorts eBook Clara Shih Reviews
The book contains too much general information about facebook. Also it looks like a promotion of Hearsay Social, the product created by the author. There is some useful information for large companies having multiple branches, but it is related to Hearsay Social mainly.
This is a brief overview (very brief) by Clara Shih, author of The Facebook Era, of some marketing practices available on Facebook. The author provided specific marketing examples using the Facebook interface. Whilst her examples are useful, they cater to mid and large sized companies. Moreover, she keeps referencing Salesforce.com which is the company she works for. This company basically manages Facebook marketing for other companies.
This book may be a useful start-up guide that will help you in starting to think about your Facebook marketing plan. It does not provide much more information beyond that and pointing you in a marketing direction, i.e. the aforementioned company. This book is pretty much a marketing tool for the company.
Throughout the book I could not help but feel like I was being sold something (the Salesforce website). All the examples are focused on how that website helps you with Facebook marketing and organization.
I was prepping for an interview and I needed to get overview of marketing techniques on Facebook. This book provided that. I think the scope of the book was exactly that. You can move on to other books for more details.
pretty short and somewhat obvious...
although if someone is not familiar with the topic it is a great intro to this
good
Undecided
The book is more of a guide on how to succeed using Facebook. The author provides strategies and ways to use effective tools on the social network to drive good business and business practices. The author of the book, Clara Shih, also wrote "The Facebook Era". She talks a lot about Salesforce.com which is the company she currently works for and the company manages Facebook Marketing so there is a lot of credibility to what she is saying in this guide. Its a start-up guide to get your company on Facebook and how to market on the social media site. It doesn't really go much further in-depth than that. It talks about keeping up with the changes that social media is constantly making and to always be ready for the next big thing. There are many different age groups who use Facebook to connect with friends and brands. It is imperative that your company keeps up with the trends, comments, pictures, and complaints that are put on its Facebook page. I thought the guide was informative but it didn't teach me much more than I have learned in my Digital Marketing class.
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